Monday, July 15, 2013

Eiffel Tower goes rainbow for a very gay 14th Juillet (Americablog)

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Ramp Up Your Trade Show Marketing: PR Opportunities Abound ...

Make sure your trade booth staffers are on the lookout for media representatives and familiar with the schedule of media appointments.

Make sure your trade booth staffers are on the lookout for media representatives and familiar with the schedule of media appointments.

Trade shows are an important component of most companies? marketing initiatives. While participating in the show expo can be a valuable way to connect with customers and prospects at local and national levels, the promotional opportunities afforded by the event extend way beyond the exhibit booth. Boost your company?s return on investment and marketing success with a well-planned public relations effort to gain significant editorial coverage before, during and after the event.

Before the event

Start with pre-event publicity to maximize interest in and coverage of your activities through press releases, media alerts, invitations, and your company?s web site, newsletters and social media programs. Also take advantage of all the opportunities offered by trade show management, such as access to media lists and coverage in the event?s newsletter, show guide, website and social media.

Find out whether the show needs keynote speakers, panel discussion participants, presenters or authors of conference papers. Secure one of these opportunities for your business leaders and you?ll strengthen your industry reputation. Plus, you?ll form relationships with the trade editors, who will come to think of you as thought leaders and industry experts. Each speaking engagement offers the opportunity to send editorial advisories ahead of the event.

For editorial briefings, you will need a press kit to leave with the editors you meet with, to send to those with whom we?re unable to visit, and to leave in the press room of the trade show. Contents could include press releases, backgrounders, fact sheets, images and other supporting materials. In addition to print documents in a pocket folder, your press kit should be made available electronically, either on a branded CD or jump drive. If the trade show?s website has a virtual newsroom, upload your press kit there.

Begin your outreach at least two weeks prior to the event to set up on-site interviews, schedule visits to your exhibit and invite editors to your speaking engagements. Also consider activities to develop meaningful relationships with editors, such as inviting some of them to your company-sponsored seminars or hospitality events at the show. Hosting a media dinner at one of your marquee events is another possible media relations activity that will benefit you and your company for years to come. This will enable your executives to interact with editors who are important to your organization, to thank them for their past coverage and to present some highlights of your company?s recent developments.

During the event

The day before the event opens, drop off your press kits at the press room and your exhibit booth. Make sure your trade booth staffers are on the lookout for media representatives and familiar with the schedule of media appointments. Also provide them a list of all media registered for the show and details on how to contact you when a media representative stops by.

When you?re not busy coordinating press interviews or meeting with editors at company-sponsored activities, look for opportunities to engage media representatives by attending the show?s networking events or by visiting their magazine?s exhibit booth. If possible read the magazines and review editorial calendars before your meetings so you have a feel for the tone and editorial focus. Take the time to listen to their objectives for the year and then suggest ideas on how you can help by participating in their staff-written articles and/or contributing by-lined features, testimonials or other types of editorial materials.

After the event

Following the event, you?ll want to evaluate your media relations strategy and pinpoint the deliverables for immediate and future publicity. Send out a press release on your speaking engagement, look for ways to repurpose your conference paper into a feature article, and follow up on editorial commitments that you secured at the show. Also continue the coverage on your website, newsletters and social media by posting your presentation, speech and videos of exhibit hall interviews and announcements. Keep on top of all these opportunities and your efforts will reap the benefits in valuable short-term and long-term media exposure for your company.

Source: http://blog.a-b-c.com/2013/07/15/ramp-up-your-trade-show-marketing

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Sunday, July 14, 2013

6 Ways to Toddler-Proof Your Gadgets

Living with a toddler is like watching a rogue country develop weapons of mass destruction. One day, you think your 1-year-old couldn't possibly enrich uranium on his own and the next he's learned ?how to pull your smartphone out of the nightstand drawer, turn the TV off while you're watching it and grab a $500 tablet off your desk, just to bang it on the floor.

Recently, a 14-month old in Oregon bought a vintage car on eBay when she grabbed her father's phone, and tapped a button in the app. While my son hasn't done any online shopping yet, he managed to turn off my wife's desktop computer by crawling over and hitting the power button. You can't put the toddler genie back in the bottle, but you can take steps to protect your gear from the hands and mind of a preschool pillager. ?Here are six ways to toddler-proof your gadgets.

Disable the Power Button

Whether you have a laptop that lives on your desk or a desktop tower that sits on the floor, it's easy for your little one to press the power button. Before you know it, your PC's shutting down and you're losing unsaved work. In Windows 7, 8 or 8.1, you can disable the power button by selectiong Power Option in the Windows control panel. Then click "Choose wht the power buttons do" and select "Do Nothing" next to the power button option.

Mac OS X doesn't have power button disabling built in, but a third-party application called PowerBlock allows you to customize what the power button does. However, you must have a working knowlege of AppleScript.

More: 12 Worst Android Annoyances and How to Fix Them

Use a Power Strip Cover

Even if your power button is disabled, your child can still turn off your computer by flipping a switch on your power strip or pulling out a wire. He can also electrocute himself that way, damaging a lot more than just your data. Fortunately, products like the Safety 1st Power Strip Cover or Mommy's Helpder Power Strip Safety Cover can over over all the outlets and the switch. For under $10, this is probably one of the best investments you can make.

More: 8 Worst Windows 8 Annoyances and How to Fix Them

Set a PIN or a Password on All Your Devices

Those children may be part of your family, but when it comes to your gadgets, you must treat them like pick pockets in a subway station. If a thief grabs your Galaxy S4, you'll want it to be locked so that he can't get in and start reading your email or accessing your online banking tools. By the same token, you should set a password on all your devices-- from your tablet to your desktop PC--even if they never leave your home.

Use a strong password or long PIN rather than an unlock pattern, because even a 1-year-old can guess that. To enable password protection on an Android device, go to settings->Security->Lock Screen and select Password or PIN. On iOS devices, tap Settings>General>Passcode Lock. You can then choose a simple PIN or longer passcode.

Don't forget to lock your devices as soon as you walk away from them. On phones and tablets, you can usually lock by hitting the power button. In Windows, Window key + L will force the next person who touches the machine to log in.

More: 8 Tech Products That Won't Make it to 2014

Sign Out of Shopping Services

It's easy to understand why a toddler in Oregon was able to bid for a car and win using the eBay app on her father's phone. Unfortunately, eBay for mobile keeps you signed in to your account, even after you close the app and re-open it. Amazon does the same, meaning that your toddler could accidentally ordering anything, including a $153,000 pet hair dryer, without your knowledge

You can protect your shopping accounts on mobile by actively signing out when you are done and, in the case of eBay, by making sure that your PayPal account doesn't have the "Keep me Signed In" box checked.

More: 10 Worst Tech Rip-Offs and How to Avoid Them

Use a Rugged Case

Even though I keep a password on my phone, there's still plenty of opportunity for my son to destroy it. Any time I put the phone down on a table or lay it down next to me on the couch, he can run over, grab it, and start banging it against the wood floor, just to see what kind of sound it makes.

Fortunately, there are many rugged phone and tablet cases that can take a licking and keep on ticking. Lifeproof, Ballistic and Otterbox all make extremely sturdy cases that can withstand a serious fall or even a dunking. For example, the $80 Ballistic Hydra case for the iPhone 5 can survive an 8-foot drop or 30 minutes under water.

More: Top Waterproof iPhone 5 Cases

Set Up Parental Controls

If you are going to let your child use your smartphone, tablet or laptop, you'll want to enable parental controls so that he doesn't open applications or visits sites you wouldn't want him to see. Every operating system has different child-protection options. In iOS, you can find the restrictions menu under Settings->General. On Android, you may prefer to install a child-friendly environment such as Kytephone, which only shows certain apps.

Windows 8 and 8.1 allow you to create restricted child accounts, and Windows Phone has a special Kids Corner environment that houses only apps you approve. Both Amazon Kindle Fire and Nook HD tablets also provide restricted modes for kids. Amazon's Kindle FreeTime feature lets you select appropriate content and apps, as well as set usage time limits for your child.

More: TechMama: Take Charge of Windows 8's New Parental Controls

This story was provided by Laptopmag.com, a sister site to LiveScience.

Copyright 2013 LiveScience, a TechMediaNetwork company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.

Source: http://news.yahoo.com/6-ways-toddler-proof-gadgets-225951237.html

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Runtastic Pedometer for Android 1.2.5

Runtastic Pedometer turns your Android device into a personal fitness assistant.

The app automatically counts every step you take and tells you the step count, speed, distance covered and calories burned.

Runtastic Pedometer works no matter where you keep your phone, in your pocket, backpack or hand.

Requirements:

? Android 2.1 or later

What's New in This Release: [ read full changelog ]

? SessionM integration
? Dropped 5 session limitation
? Bugfixes & Performance improvements

Source: http://handheld.softpedia.com/get/Fitness/Runtastic-Pedometer-for-Android-142415.shtml

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WVU Football: JUCO Defensive End Commit Dontrill Hyman Enrolled

The Mountaineers continue to wrap up the 2013 class of recruits as talented JUCO defensive end Dontrill Hyman graduates from Hinds Community College in Raymond, Mississippi. The 6?5?- 265 lbs. Hyman runs an official 4.7 in the 40 and is a welcome addition to a rebuilding defense.

Hyman was originally recruited to East Carolina by now WVU secondary coach Brian Mitchell from Warsaw, N.C., where he attended Kenan High School. He enrolled at Hinds CC when he did not meet NCAA initial qualifying standards. During the past season at Hinds, Hyman made 61 tackles, 7.5 sacks and 4.4 tackles for losses. He also added three forced fumbles and a blocked kick to round out his impressive totals.

Coach Mitchell stayed in touch with him and managed to flip Hyman after being hired by WVU early this year. Some were beginning to worry if Dontrill would make it before fall classes, but he received his letter of acceptance from WVU today.

Dontrill?s combination of size and speed will allow him to compete for playing time this fall as the Mountaineers attempt to build a strong pass rush. That was one of the problems with the beleaguered defense last year in addition to a porous secondary.

Hopefully, Dontrill Hyman may be one of the answers.

As always, comments or debate welcome and appreciated.?

Source: http://www.wvupressbox.com/football/wvu-football-juco-defensive-end-commit-dontrill-hyman-enrolled/

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Phillies Game Postponed Due To Weather, Rescheduled For Saturday

Citizens Bank Park (credit: Tim Jimenez)

Citizens Bank Park (credit: Tim Jimenez)

PHILADELPHIA (CBS) ? Friday night?s game between the Phillies and the Chicago White Sox has been postponed due to inclement weather.

The game has been rescheduled for Saturday, July 13th at 8:15 p.m. as part of a day-night doubleheader.

Fans holding tickets for July 12th should attend the 8:15 p.m. game, which includes fireworks.? All gates, including Ashburn Alley, will open at 7:15 p.m. for the second game.

Saturday?s regularly scheduled 4:05 p.m. game will begin an hour earlier at 3:05 p.m. All gates, including Ashburn Alley, will open at 1:05 p.m.

Source: http://philadelphia.cbslocal.com/2013/07/12/phillies-game-postponed-due-to-weather/

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